top of page
Transparent Texture

BEL believes directional sound technology is a powerful way to increase customer engagement in-store. Shoppers who are exposed to directional audio stay in the retail section longer than those not exposed.

Directional Sound

Transparent Texture

What is Directional Sound?

Retailers can create an immersive 3D sound environment confined to a specific area. Those outside of the zone don’t hear the sound.


Multiple zones of directional audio throughout a store target specific zones to specific products. Effective wayfinding tool.

Screen Shot 2021-03-18 at 3.45.12 PM.png
Screen Shot 2021-03-18 at 3.38.34 PM.png
bottom of page