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Shoppable Live Streaming Commerce


Online shopping is no longer an option, but a necessity. BEL sees how shoppable live streaming commerce technology can be a big sales driver for brands. Shoppers can interact and engage in real time with sales associates and stylists through a calling feature. This is online shopping with a human touch.

What is Shoppable Live Streaming Commerce?

Shoppable live video commerce connects brands and their customers through live video interactions. This retail solution enables sales reps to showcase products from showrooms and drive live sales. Brands/retailers enable customers to buy live from online store appointments and personal stylist sessions.

This technology streams through a web app (iOS and Android), which can be integrated into a brand's website or social media page.

Use Cases

1-on-1 Live Streaming Shopping: virtual clienteling through live assisted shopping experiences.

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Omnichannel Live Clienteling: a sales associate is in a showroom assisting a remote customer. By scanning a bar code/QR code on the app, the sales associate can go live.


Omnichannel Live Clienteling: a walk-in customer scans a bar code/QR code on the app and instantly talks to a sales associate or an influencer. The customer also has access to discover product videos and go through self checkout.

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Private Viewing: social shopping with friends and family in a private VIP room.

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Shoppable Retail Events: through the app, point your smart phone to the items in a fashion show or a pop up shop to make a purchase!

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1 to many live streaming broadcast: brands can set up a live streaming channel to host live flash sales, auctions, giveaways and fashion shows to engage customers virtually.

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